Appeal To Target Audience

 I originally decided that I would base my magazine on an audience of 14-20 year olds of both genders who have a wide interest in music related topics however, I later changed my mind and changed it to just a female audience. I tried to address this audience through the layout of my magazine, the images I used, fonts, colours and the topics I covered.

Front cover:  

The front cover of any magazine must be the main thing that pulls in the audience and makes them decide whether or not to buy the magazine. I made sure that I made this my most eye-catching feature of the magazine. To do this is used the conventions of existing magazines and used a colour scheme that complimented the images and fonts.

My masthead runs across the top of the magazine which is in the route of the eye, this automatically pulls in the attention of my target market as it is a music magazine and this is what they are interested in. I also used colours that would attract to these people because people are always attracted to colour. The model is a singer, and she fits into the age range of the target audience. This would make my audience more inclined to read the magazine as it uses artist of the same age and therefore their lives would relate more to their own. The fonts I used were basic because I know that people of this age gender are looking for something simple and not something complex to read. They want an easy read.

Contents Page:

The contents page is the second thing in any magazine that people focus on and therefore it is extremely important that the articles are neatly ordered and under subheadings so it is neat. Along with this colour is needed so that the page doesn't just look like columns of writing.

I carried on the colour scheme from my front cover to keep consistency through my magazine. I felt like my target market would appreciate this because it keeps the whole look of the magazine minimal and not fussy, therefore easy to read for the age group. The articles listed are all things that my target market would look for, and going back to my first survey I can see that they wanted these subjects to be included in the magazine. Along with this I included images that relate to these articles, my target market are interested in these types of people and therefore if they see the image they would probably want to see that article to see what the artist has been getting up to.

Along with all this I carried the same fonts from the cover to also continue with consistency. 

Double page spread:

Double page spreads normally contain the main article from the cover. I decided to stick to this theme because if people see the main image that’s usually what entices them to read the magazine.  Again the image was of someone of the age of the target market and therefore that would make the target market more interested in reading the magazine. This time I changed the colour scheme to pink white and black. Because I changed my target audience I felt I could use this colour scheme. I feel that this connects with the target market because females are subconsciously drawn to pink and therefore this would stick out to them. 

Focus Group:

When I done a focus group with my final product I used all people ages 17 which is in the middle of my target age group. They were also all female which was what I intended to aim my magazine at. From this I got positive feedback and this suggests that my target market therefore likes the look of my magazine and would consider buying it. All of the feedback I got was either positive or constructive criticism. 




Target Market Survey:

This shows that mainly females took my survey.

All of the females that took this survey were between 14 and 20.

This question shows that the main area of interest in my target audience is R'n'B, therefore I chose to do my main article on an R'n'B artist.

Interviews got the most response in my survey so this is what I chose to do for my main article.

I chose to use the black white and pink in the double page spread which was my top option, I also chose to make my main cover with the colour scheme of black, white and turquoise which was the second most popular.

My target audience chose the option of equal shares of both text and images. I made sure that I followed this throughout my magazine.